You have a product

Let's sell it

 

You have a product

Let's sell it

Content is the soil where Inbound success grows

Technology has transformed the purchase experience.

Using your marketing dollars on an Inbound strategy and execution plan creates a system you can rely on to generate more traffic, greater trust, and higher revenues. With laser-focused content, inbound marketing increases your prospect pool and turns them into long-term clients. Marketing expert Guy Kawasaki said it best, “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” Employing both traditional and digital marketing is essential to grow your brand. As a certified Hubspot partner, we have extensive knowledge and experience in how marketing technology and automation can be leveraged and why it’s also still important to use traditional methods like print.

Attract

Content is the soil where inbound success grows. Producing high quality, value-based content for your Buyer Personas will help prospects already looking for your products or services find you online. Thus begins the Buyer’s Journey as they engage your inbound funnel. When “attracting” strangers to your brand, you will build brand awareness and drive new traffic to your website. Some of the techniques to attract people to your brand involve:

  • Blogging
  • Search Engine Optimization
  • Keyword Research
  • Social Media
  • Landing Pages
  • Calls to Action
  • Premium Rich Content
  • Persona Focused Conversion Paths

Convert

Converting visitors on your site requires understanding the stages of the Buyer’s Journey (awareness, consideration, decision stages) and what motivates them to learn more. The goal is to offer prospects enough value-based content to earn their trust in order to learn more about them and their present needs. As prospects share more information, you can continue to add value by sending even more helpful and pointed content.

Convert

Converting visitors on your side requires really knowing their journey and what motivates them to learn more. The goal is to engage them with something that will cause them to share some information with you for future marketing.

  • Landing Pages
  • Calls to Action
  • Premium Rich Content
  • Persona Focused Conversion Paths

Close

Now that you have the lead, understand that they may not quite be ready to purchase. Engaging them with quality content that moves them down the journey is crucial here. Also, at this point, you want to make sure your Sales and Marketing Team are aligned.

  • Email Marketing
  • Marketing Automation
  • Workflows
  • CRM
  • Surveys
  • Customer Engagement
  • Resource Center
  • Smart Content

Delight

AWESOME! You’ve scored a new client. Now make sure you keep them happy and the relationship strong while encouraging positive reviews, referrals and testimonials.

Delight

AWESOME! You’ve scored a new client. Now make sure you keep them happy and the relationship strong while encouraging positive reviews, referrals and testimonials.

  • Surveys
  • Customer Engagement
  • Resource Center
  • Smart Content

A successful marketing campaign starts with understanding your audience.
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