You have a brand

Let's build it

 

You have a brand

Let's Build it

Eliminate brand confusion with clarity

Key elements to building long-term brand equity

Relevance

 

Distinctives

 

Consistency

 

Believability

 

A brand is not a logo. A brand is a promise! It’s a gut feeling your customers and prospects perceive about your business or organization. Promises are either kept or broken, there is nothing in between. We ensure your company’s promise is achieved across all touch points and interaction with your brand.

The Little J Approach

Business Image Evaluation

We take a hands-on approach with our clients by thoroughly evaluating your company’s image, which is a perception of your company’s promise (this may be accurate or include misperceptions). The Business Image Evaluation focuses on today’s reality. We evaluate your position in the market, your brand promise, and all relevant collateral surrounding your business.

Business Identity Exercise

After the Business Image Evaluation, we launch out into what your company aspires to become. This exercise focuses on a future desired reality. We develop and deploy a plan to deliver your company’s desired identity based on proven strategies that strengthen your message and your image among your most important audiences.

Business Identity Exercise

After the Business Image Evaluation, we launch out into what your company aspires to become. This exercise focuses on a future desired reality. We develop and deploy a plan to deliver your company’s desired identity.

Copy Strategies & Messaging

Today’s consumer doesn’t have time to read through a lot of fluff on your website or print collateral. Your messaging needs to be crisp and to the point. Effective, lead-generating copywriting that results in new business is critically important to sustain growth. If you are without a true marketing partner, you run the risk of over-messaging features instead of benefits, ultimately diluting why you’re a great fit. A feature is what your company can offer to a prospective client. A benefit is why the prospective client would want what your company can offer.

If superior insight is the key to winning new business, then it’s not enough to learn what somebody does, you need to understand why they do it. Through our Buyer Personas and Buyer’s Journey analysis, we develop copy strategies for your key targets and prime prospects with compelling and well articulated benefits. We also learn when (the average purchase decision in your industry’s key moments) and where (the best touch points) to reach your prospects in order to optimize results.

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